Ghost Hlubi
South Africa's viral sensation - from prank videos to award-winning content creator.
Ghost Hlubi, born Mlungisi Khanya Hlubi, is one of South Africa's most popular content creators. Rising to fame during the COVID-19 pandemic in 2020, he has built a massive following across YouTube, TikTok, and Instagram with his signature prank videos and luxury lifestyle content.
His stage name "Ghost" comes from his favourite song - "Ghost" by Jaden Smith featuring Christian Rich. In 2023, he won the Most Popular Content Across All Social Media award at the South African Social Media Awards (SASMAS).
Social Media Presence
YouTube
@ghosthlubi
980K+ subscribers
TikTok
@ghost.hlubi
240K+ followers
@ghost.hlubi
500K+ followers
Early Life & Background
Ghost Hlubi was born on 9 April 2002 in South Africa. He spent most of his childhood shuttling between Newcastle, KwaZulu-Natal (where he was raised by his grandmother) and Pretoria (where he lived with his mother).
Tragically, he lost his father in 2009 when he was just seven years old. Following this, he was raised by his mother and grandmother, who played pivotal roles in shaping who he is today.
Ghost completed his matric in 2020 and decided to pursue content creation full-time rather than traditional tertiary education - a decision that has clearly paid off given his success.
Career Timeline
Social Media Beginnings
Started creating content during COVID-19 lockdown, initially posting lifestyle and freestyle videos on Instagram
Viral Breakthrough
Prank videos went viral across multiple platforms, rapidly growing his audience and establishing his signature style
Luxury Lifestyle Content
Pivoted to include luxury lifestyle content alongside pranks, showcasing cars, fashion, and aspirational living
SASMA Award Winner
Won 'Most Popular Content Across All Social Media' at the South African Social Media Awards (SASMAS)
Brand Partnerships
Secured major brand endorsements and continues to grow as one of SA's most-watched content creators
What Makes Ghost Hlubi Popular?
Ghost Hlubi's content resonates with young South Africans because it's relatable yet aspirational. His prank videos capture everyday situations with a comedic twist, while his lifestyle content showcases success that feels achievable.
Unlike many influencers, Ghost built his following organically during lockdown when South Africans were hungry for entertainment. His timing, combined with consistent posting and engaging personality, created the perfect storm for viral success.
Content Types
- Prank videos (his signature content)
- Luxury lifestyle vlogs
- Car content and flexing
- Relationship content with Seemah
- Day-in-the-life videos
Net Worth & Income
Estimated Net Worth (2025)
Ghost Hlubi's net worth is estimated at approximately R3 million, built primarily through his social media presence and brand partnerships.
Note: This is an estimate based on typical influencer earnings at his follower count. Actual earnings may vary significantly based on engagement rates, brand deals, and other factors.
Income Sources
YouTube Ad Revenue
Earnings from video views and YouTube Partner Program
Brand Endorsements
Paid partnerships with South African and international brands
Sponsored Content
Promotional posts on Instagram and TikTok
Appearances
Event appearances and hosting gigs
Personal Life & Relationship
Ghost Hlubi is in a relationship with Seemah, who frequently appears in his content. The couple has become popular among fans, with their relationship content often going viral.
The couple is reportedly expecting a child together, marking a new chapter in Ghost's life as he balances his growing family with his content creation career.
Ghost often credits his mother and grandmother for his success, acknowledging their role in raising him after his father's passing when he was seven years old.
Controversies
Like many influencers, Ghost Hlubi has faced his share of controversies. One notable incident involved a video where he appeared to gift his girlfriend Seemah a Mercedes-Benz.
It was later revealed that the car purchase was staged as a publicity stunt to generate views. Seemah herself admitted this, leading to criticism about the authenticity of influencer content. This incident sparked wider conversations about "fake flexing" in South African social media culture.
SASMA Award Winner 2023
Ghost Hlubi won the "Most Popular Content Across All Social Media" award at the South African Social Media Awards, cementing his status as one of the country's top digital creators.
Frequently Asked Questions
What is Ghost Hlubi's real name?
His real name is Mlungisi Khanya Hlubi. He got the nickname "Ghost" from the Jaden Smith song of the same name.
How old is Ghost Hlubi?
Ghost Hlubi was born on 9 April 2002, making him 22-23 years old in 2025.
What is Ghost Hlubi's net worth?
His net worth is estimated at around R3 million, earned through YouTube ad revenue, brand partnerships, and sponsored content.
Who is Ghost Hlubi's girlfriend?
Ghost Hlubi is in a relationship with Seemah, who appears frequently in his videos. They are reportedly expecting a child together.
Where is Ghost Hlubi from?
He is originally from Newcastle, KwaZulu-Natal, but grew up splitting time between Newcastle and Pretoria.
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